🏛️ About
The Handicrafts and Handlooms Export Corporation of India Ltd. (HHEC) is a Public Sector Undertaking under the Ministry of Textiles, Government of India, incorporated in 1958 to promote and export India’s rich heritage of handicrafts, handlooms, and art objects across global markets.
HHEC has been instrumental in establishing “Brand India” in global handicraft and handloom trade, supporting artisans, weavers, and craft clusters through export linkages, design innovation, and international exhibitions. It serves as a bridge between India’s rural creative workforce and global consumers, ensuring fair trade, sustainable production, and cultural preservation.
🎯 Mandate
- Promote, export, and market Indian handicrafts and handlooms globally.
- Facilitate artisan participation in international fairs and buyer–seller meets.
- Provide design, packaging, and branding support to craft producers.
- Ensure quality assurance, export documentation, and compliance with international standards.
- Encourage eco-friendly and sustainable production practices.
🧵 Activities & Contributions
- Exports of handicrafts, handlooms, carpets, shawls, textiles, jewellery, and metalware.
- Participation in major global trade fairs and exhibitions under the India Pavilion.
- Design and development services for artisan clusters and exporters.
- Collaboration with EPCH, NHB, and DC(Handicrafts) for sectoral growth.
- Empowerment of artisans and weavers through fair trade and capacity-building programmes.
🌍 Focus Areas
- Expanding global markets for Indian craft and textile exports.
- Brand positioning of “Made in India” as high-quality, sustainable, and heritage-based.
- Support for artisan clusters through e-commerce and digital outreach.
- Promotion of eco-friendly and ethically sourced products.
Head Office:
The Handicrafts and Handlooms Export Corporation of India Ltd. (HHEC)
A-1/1, Sector-24, Noida – 201301, Uttar Pradesh, India
Telephone: +91-120-2412264 / 2412265
Email: info@hhecworld.in
Official Website: https://hhecworld.in
Parent Authority: Ministry of Textiles — texmin.gov.in
Regional Presence: Offices at New Delhi, Mumbai, Kolkata, and Chennai, managing product sourcing, marketing, and exports.
Subsidiaries & Key Units
- Handicrafts Division: Product sourcing, artisan development, and export marketing.
- Handlooms Division: Promotion and export of woven textiles, shawls, and carpets.
- Jewellery & Metalware Division: Curates and exports traditional Indian jewellery and craft metal art.
- Exhibitions & Marketing Division: Organises India Pavilions and trade shows abroad.
- Compliance & Quality Cell: Oversees quality standards, export documentation, and sustainability compliance.
Export Promotion Scheme: Support for exporters under HHEC’s network for international fairs and exhibitions.
India Handloom & Handicraft Branding: Positioning Indian craft products in premium markets.
Fair Trade & Ethical Production: Ensuring sustainable and transparent supply chains.
Artisan Development Programme: Capacity-building and design training for rural artisans.
Digital Export Platform: Integration with e-commerce platforms to reach global buyers.
For tenders, exhibitions, and exporter registration, visit: hhecworld.in.
Shri Giriraj Singh (born 8 September 1952 in Bihar) is a senior BJP leader and the current Union Minister of Textiles (since June 2024). A seasoned politician, he earlier served as Minister for Rural Development, Panchayati Raj, Animal Husbandry, and MSMEs, after a long stint in Bihar politics. Known for his outspoken style, Singh has positioned himself as a strong advocate of self-reliance, pushing for reduced textile imports and greater exports. His current focus is on boosting India’s handloom sector, modernizing supply chains, and creating jobs in one of the country’s most employment-rich industries.
Shri Giriraj Singh, Minister of Textiles | email – minister[dot]textiles[at]gov[dot]in | Landline : 011-23060582, ext – 387
Smt. Neelam Shami Rao is a senior IAS officer currently serving as the Secretary of the Ministry of Textiles, Government of India. With decades of administrative experience, she has held key leadership roles in governance, policy implementation, and institutional reforms. Known for her efficient, forward-looking approach, she is now focused on strengthening India’s textile sector, driving initiatives to boost exports, modernize traditional crafts, support handloom weavers, and position India as a global leader in sustainable and competitive textile manufacturing.
Smt. Neelam Shami Rao, Secretary | email – secy-textiles[at]nic[dot]in | Landline : 011-23061769, ext – 203
Chairman-cum-Managing Director (CMD), HHEC
Leads corporate strategy, export promotion, and international marketing.
📧 cmd@hhecworld.in as available
Shri Giriraj Singh (born 8 September 1952 in Bihar) is a senior BJP leader and the current Union Minister of Textiles (since June 2024). A seasoned politician, he earlier served as Minister for Rural Development, Panchayati Raj, Animal Husbandry, and MSMEs, after a long stint in Bihar politics. Known for his outspoken style, Singh has positioned himself as a strong advocate of self-reliance, pushing for reduced textile imports and greater exports. His current focus is on boosting India’s handloom sector, modernizing supply chains, and creating jobs in one of the country’s most employment-rich industries.
Shri Giriraj Singh, Minister of Textiles | email – minister[dot]textiles[at]gov[dot]in | Landline : 011-23060582, ext – 387